Privacy Policy
Privacy Policy
Effective date: 10 Nov 2025
Controller: Mia Labs AB, org.nr 559552-1518, Upplandsgatan 68, hello@matchmakinglabs.com.
Effective date: 10 Nov 2025
Controller: Mia Labs AB, org.nr 559552-1518, Upplandsgatan 68, hello@matchmakinglabs.com.
1) What we do
We run an introduction service for adults (18+). We create profiles, assess compatibility, and introduce users one at a time. When both users accept an introduction, you can spend one Date Credit to receive a date, time, and a well-known public meetup address. We do not book venues or host the date, and we’re not responsible for what happens during or after the meetup.
1) What we do
We run an introduction service for adults (18+). We create profiles, assess compatibility, and introduce users one at a time. When both users accept an introduction, you can spend one Date Credit to receive a date, time, and a well-known public meetup address. We do not book venues or host the date, and we’re not responsible for what happens during or after the meetup.
2) Data we collect
2) Data we collect
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Account & identifiers: name, age, city, email, phone, login data.
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Account & identifiers: name, age, city, email, phone, login data.
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Account & identifiers: name, age, city, email, phone, login data.
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Profile & compatibility: personality, values, lifestyle, interests, profile photos, compatibility scores, brief “why you match” explanation.
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Profile & compatibility: personality, values, lifestyle, interests, profile photos, compatibility scores, brief “why you match” explanation.
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Profile & compatibility: personality, values, lifestyle, interests, profile photos, compatibility scores, brief “why you match” explanation.
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Scheduling & status: accept/decline decisions, availability windows, meetup details, post-date feedback.
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Scheduling & status: accept/decline decisions, availability windows, meetup details, post-date feedback.
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Scheduling & status: accept/decline decisions, availability windows, meetup details, post-date feedback.
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Comms with our AI assistants: messages/voice interactions for onboarding and feedback.
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Comms with our AI assistants: messages/voice interactions for onboarding and feedback.
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Comms with our AI assistants: messages/voice interactions for onboarding and feedback.
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Payments: tokenised payment/id, purchase timestamps (via Stripe).
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Payments: tokenised payment/id, purchase timestamps (via Stripe).
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Payments: tokenised payment/id, purchase timestamps (via Stripe).
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Device/usage: app version, device type, basic analytics and logs (BETA: strictly necessary + optional analytics only).
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Device/usage: app version, device type, basic analytics and logs (BETA: strictly necessary + optional analytics only).
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Device/usage: app version, device type, basic analytics and logs (BETA: strictly necessary + optional analytics only).
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Sensitive data (optional): you may choose to share traits like religion, sexual orientation, or health; we only process these with your explicit consent.
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Sensitive data (optional): you may choose to share traits like religion, sexual orientation, or health; we only process these with your explicit consent.
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Sensitive data (optional): you may choose to share traits like religion, sexual orientation, or health; we only process these with your explicit consent.
Sources: you (directly), our verification (manual during BETA; BankID at launch), and our processors (e.g., payments, hosting, analytics where enabled).
Sources: you (directly), our verification (manual during BETA; BankID at launch), and our processors (e.g., payments, hosting, analytics where enabled).
3) Purposes & legal bases
3) Purposes & legal bases
Purpose
Purpose
What we do
What we do
Legal basis
Legal basis
Account setup & access
Account setup & access
Create/manage your account, verify age/identity
Create/manage your account, verify age/identity
Contract; Legitimate interests (fraud/security)
Contract; Legitimate interests (fraud/security)
Matching & introductions
Matching & introductions
Build your profile, compute compatibility, show one introduction at a time, provide meetup details after Date Credit
Build your profile, compute compatibility, show one introduction at a time, provide meetup details after Date Credit
Contract; Explicit consent for any sensitive data used
Contract; Explicit consent for any sensitive data used
Payments
Payments
Process Date Credit purchases, prevent fraud
Process Date Credit purchases, prevent fraud
Contract; Legal obligation (accounting)
Contract; Legal obligation (accounting)
Safety & misuse
Safety & misuse
Prevent spam/fraud/no-shows; moderate reports; bench/suspend where needed
Prevent spam/fraud/no-shows; moderate reports; bench/suspend where needed
Legitimate interests
Legitimate interests
Analytics (BETA)
Analytics (BETA)
Improve reliability and UX; no advertising cookies
Improve reliability and UX; no advertising cookies
Consent (off by default)
Consent (off by default)
Marketing
Marketing
Email/SMS/push marketing
Email/SMS/push marketing
Consent (opt-in; withdraw anytime)
Consent (opt-in; withdraw anytime)
Model training (optional)
Model training (optional)
Improve our AI models using anonymised content
Improve our AI models using anonymised content
Consent (opt-in; withdraw anytime)
Consent (opt-in; withdraw anytime)
Legal & compliance
Legal & compliance
Handle requests/claims; bookkeeping
Handle requests/claims; bookkeeping
Legal obligation; Legitimate interests
Legal obligation; Legitimate interests
4) Automated decisions & profiling
We use automated compatibility scoring with human review before showing introductions. We do not make decisions that produce legal or similarly significant effects solely by automation. You may ask for more information, express your view, or contest an automated assessment.
4) Automated decisions & profiling
We use automated compatibility scoring with human review before showing introductions. We do not make decisions that produce legal or similarly significant effects solely by automation. You may ask for more information, express your view, or contest an automated assessment.
5) Sharing & recipients
5) Sharing & recipients
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Processors (EU/EEA): hosting, analytics (if enabled), support tools.
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Processors (EU/EEA): hosting, analytics (if enabled), support tools.
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Processors (EU/EEA): hosting, analytics (if enabled), support tools.
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Payments: Stripe Technology Europe (and related Stripe entities) for processing.
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Payments: Stripe Technology Europe (and related Stripe entities) for processing.
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Payments: Stripe Technology Europe (and related Stripe entities) for processing.
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Verification: manual checks.
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Verification: manual checks.
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Verification: manual checks.
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Other users: limited profile elements are shown only to compatible introductions, one at a time.
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Other users: limited profile elements are shown only to compatible introductions, one at a time.
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Other users: limited profile elements are shown only to compatible introductions, one at a time.
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Legal & corporate: authorities when legally required; professional advisors; business transfers.
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Legal & corporate: authorities when legally required; professional advisors; business transfers.
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Legal & corporate: authorities when legally required; professional advisors; business transfers.
6) International transfers
We aim to use EU/EEA providers. If any transfer outside the EEA is necessary, we rely on Standard Contractual Clauses and appropriate safeguards.
6) International transfers
We aim to use EU/EEA providers. If any transfer outside the EEA is necessary, we rely on Standard Contractual Clauses and appropriate safeguards.
7) Retention
7) Retention
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Account & profile: deleted or anonymised within 30 days after account closure or inactivity, unless needed longer for security or legal reasons.
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Account & profile: deleted or anonymised within 30 days after account closure or inactivity, unless needed longer for security or legal reasons.
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Account & profile: deleted or anonymised within 30 days after account closure or inactivity, unless needed longer for security or legal reasons.
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Reports/safety logs: kept as needed to investigate/mitigate abuse (typically up to 12 months).
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Reports/safety logs: kept as needed to investigate/mitigate abuse (typically up to 12 months).
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Reports/safety logs: kept as needed to investigate/mitigate abuse (typically up to 12 months).
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Payments & bookkeeping: retained as required by law (e.g., up to 7 years under Swedish accounting rules).
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Payments & bookkeeping: retained as required by law (e.g., up to 7 years under Swedish accounting rules).
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Payments & bookkeeping: retained as required by law (e.g., up to 7 years under Swedish accounting rules).
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Model-training data: only if you opt in; kept until you withdraw consent or we no longer need it.
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Model-training data: only if you opt in; kept until you withdraw consent or we no longer need it.
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Model-training data: only if you opt in; kept until you withdraw consent or we no longer need it.
8) Your choices
8) Your choices
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Sensitive data: optional and processed only with your explicit consent
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Sensitive data: optional and processed only with your explicit consent
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Sensitive data: optional and processed only with your explicit consent
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Marketing: opt in or out anytime; each message has an unsubscribe option (SMS: reply STOP).
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Marketing: opt in or out anytime; each message has an unsubscribe option (SMS: reply STOP).
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Marketing: opt in or out anytime; each message has an unsubscribe option (SMS: reply STOP).
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Cookies/SDKs: consent banner for non-essential analytics; you can change choices anytime in the app.
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Cookies/SDKs: consent banner for non-essential analytics; you can change choices anytime in the app.
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Cookies/SDKs: consent banner for non-essential analytics; you can change choices anytime in the app.
9) Your rights (GDPR)
You can access, correct, delete, or port your data, and object or restrict processing. You can withdraw consent at any time (this doesn’t affect past lawful processing).
Contact: hello@matchbymia.com
9) Your rights (GDPR)
You can access, correct, delete, or port your data, and object or restrict processing. You can withdraw consent at any time (this doesn’t affect past lawful processing).
Contact: hello@matchbymia.com
10) Security
We use technical and organisational measures to protect your data. No online service is 100% secure; we monitor and improve our safeguards continuously.
10) Security
We use technical and organisational measures to protect your data. No online service is 100% secure; we monitor and improve our safeguards continuously.
11) Children
Our service is for 18+ only. We delete under-age accounts when detected.
11) Children
Our service is for 18+ only. We delete under-age accounts when detected.
12) Changes to this policy
We may update this policy. For material changes that negatively affect you, we’ll give 30 days’ notice in-app or by email before they take effect.
12) Changes to this policy
We may update this policy. For material changes that negatively affect you, we’ll give 30 days’ notice in-app or by email before they take effect.
13) Contact
Mia Labs AB, org.nr 559552-1518, Upplandsgatan 68.
Privacy contact: hello@matchmakinglabs.com.
13) Contact
Mia Labs AB, org.nr 559552-1518, Upplandsgatan 68.
Privacy contact: hello@matchmakinglabs.com.
Copyright@2025
Copyright@2025
Copyright@2025